H&M Kicks Off NYFW With a SoHo Store Opening + More Fashion News
Plus, Boss unveils a new monogram.
H&M’s new NYC store opening was star-studded
How do you gather a group of It girls during one of the busiest times in the fashion calendar? Open a stunning new store in the heart of New York City’s shopping district. This week, Hunter Schafer, Amelia Gray, Alex Consani, Justine Skye and more stopped by to celebrate H&M’s return to the artsy SoHo area at a pre-fashion week fête.
The party marked the exclusive sneak peek of the H&M Studio Spring 2024 collection, which blends bold 1970s style staples with modern silhouettes (and is available to shop on February 29). Naturally, attendees’ outfits were fabulous. Consani, wearing an H&M tube-top-mini-skirt set, said it best. “We’re not playing games tonight,” she told FASHION of her look. “Not one game.”
@fashionmagazine #AlexConsani slaying as per usual 💅 At @H&M’s SoHo store launch, the model shares her #2024fashion takes. #alexconsaniedit #alexconsani #newyorkfashionweek #NYFW ♬ original sound – FASHION
Boss reveals a new monogram
In the world of logomania, there’s a new kid on the block. For Spring 2024, Boss has unveiled a new double B monogram that rests on an array of its core pieces.
The sleek, woven design can be seen on suits, bomber jackets, knitwear and a slew of accessories like leather bags, baseball caps and strappy stilettos.
BonLook releases its Spring 2024 collection
Last week, Wiarton Willie (Ontario’s groundhog, FYI) did not see his shadow. Whether or not we can trust his eyesight is beyond our jurisdiction, but we do know two things: Spring is supposedly coming early and eyewear brand BonLook agrees.
The Canadian label just dropped its Spring 2024 collection. The verdict? A sight for sore eyes (laugh please). Their bevy of styles include vibrant colours that will revitalize any tired wardrobe. Think energetic apricot, lime and rust hues.
A moderate bargain starting at $149 a frame, flinging into spring might be easier than you thought.
Levi’s collaborates with Gundam, plus more from the iconic denim brand
Is Levi’s flirting with the future? In its latest collaboration, the denim brand teams up with the iconic anime series Gundam SEED. With motifs of the “humanoid Gundam machines” plastered nearly everywhere, this 12-piece collection bridges the gap between digital and physical worlds.
Another drop from Levi’s offers new skateboarding styles, available now as part of the Spring 2024 collection. With superior construction and durability a priority (for obvious reasons), these garments will surely stand the test of time — and many attempted flip tricks. Plus, they’re versatile enough to pair with pieces like canvas vests, fleece button-ups and everything in between.
This Galentine’s Day, BYOB has a whole new meaning
By now you’ve likely seen the virality of custom charm necklaces. But it’s Aquarius season, so we’re suggesting you go against the grain and try something a little different. Canadian jewellery brand Hillberg & Berk has just launched its limited-edition Build Your Own Bracelet (BYOB) program, where gemstones and crystal beads are the focal point of your new accessory.
Through to the end of February, customers can choose from a curated selection of rose quartz, dark amethyst, crystal quartz and grey agate. Plus, BFF charms and other sparkly add-ons are available if you so choose. It’s the perfect Galentine’s date! Secure an appointment time by booking online.
With files from Natalie Michie
This article contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.
![](http://www.facebook.com/sharer.php?u=https://fashionmagazine.com/style/hm-soho-store-opening/&title=H&M Kicks Off NYFW With a SoHo Store Opening + More Fashion News&picture=https://fashionmagazine.com/wp-content/uploads/2024/02/BFA_43408_6121217-copy-800x1067.jpg&description=H&M's new NYC store opening was star-studded
[caption id="attachment_487540" align="alignnone" width="280"] Photography by Sansho Scott/BFA.com[/caption]
How do you gather a group of It girls during one of the busiest times in the fashion calendar? Open a stunning new store in the heart of New York City’s shopping district. This week, Hunter Schafer, Amelia Gray, Alex Consani, Justine Skye and more stopped by to celebrate H&M’s return to the artsy SoHo area at a pre-fashion week fête.
The party marked the exclusive sneak peek of the H&M Studio Spring 2024 collection, which blends bold 1970s style staples with modern silhouettes (and is available to shop on February 29). Naturally, attendees' outfits were fabulous. Consani, wearing an H&M tube-top-mini-skirt set, said it best. “We’re not playing games tonight,” she told FASHION of her look. “Not one game.”
@fashionmagazine #AlexConsani slaying as per usual 💅 At @H&M’s SoHo store launch, the model shares her #2024fashion takes. #alexconsaniedit #alexconsani #newyorkfashionweek #NYFW ♬ original sound - FASHION
Boss reveals a new monogram
[caption id="attachment_487526" align="alignnone" width="280"] Photography courtesy of BOSS[/caption]
In the world of logomania, there’s a new kid on the block. For Spring 2024, Boss has unveiled a new double B monogram that rests on an array of its core pieces.
The sleek, woven design can be seen on suits, bomber jackets, knitwear and a slew of accessories like leather bags, baseball caps and strappy stilettos.
Shop Now
BonLook releases its Spring 2024 collection
[caption id="attachment_487598" align="alignnone" width="280"] Photography courtesy of BonLook[/caption]
Last week, Wiarton Willie (Ontario’s groundhog, FYI) did not see his shadow. Whether or not we can trust his eyesight is beyond our jurisdiction, but we do know two things: Spring is supposedly coming early and eyewear brand BonLook agrees.
The Canadian label just dropped its Spring 2024 collection. The verdict? A sight for sore eyes (laugh please). Their bevy of styles include vibrant colours that will revitalize any tired wardrobe. Think energetic apricot, lime and rust hues.
A moderate bargain starting at $149 a frame, flinging into spring might be easier than you thought.
Shop Now
Levi's collaborates with Gundam, plus more from the iconic denim brand
[caption id="attachment_487534" align="alignnone" width="280"] Photography courtesy of Levi's[/caption]
Is Levi’s flirting with the future? In its latest collaboration, the denim brand teams up with the iconic anime series Gundam SEED. With motifs of the “humanoid Gundam machines” plastered nearly everywhere, this 12-piece collection bridges the gap between digital and physical worlds.
Another drop from Levi’s offers new skateboarding styles, available now as part of the Spring 2024 collection. With superior construction and durability a priority (for obvious reasons), these garments will surely stand the test of time — and many attempted flip tricks. Plus, they're versatile enough to pair with pieces like canvas vests, fleece button-ups and everything in between.
Shop Now
This Galentine’s Day, BYOB has a whole new meaning
[caption id="attachment_487525" align="alignnone" width="280"] Photography courtesy of Hillberg & Berk[/caption]
By now you’ve likely seen the virality of custom charm necklaces. But it’s Aquarius season, so we’re suggesting you go against the grain and try something a little different. Canadian jewellery brand Hillberg & Berk has just launched its limited-edition Build Your Own Bracelet (BYOB) program, where gemstones and crystal beads are the focal point of your new accessory.
Through to the end of February, customers can choose from a curated selection of rose quartz, dark amethyst, crystal quartz and grey agate. Plus, BFF charms and other sparkly add-ons are available if you so choose. It’s the perfect Galentine’s date! Secure an appointment time by booking online.
Book Now
With files from Natalie Michie
This article contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.){kind=link}